The ABC of Fonts: Albertus, Baskerville and Comic Sans

Three small books, three different typefaces.

The first is my favourite display face, the second is my favourite text face, and the third is - the third is Comic Sans.

Together, they may be the only typefaces you will ever need. At the very least I can promise three fascinating accounts of how these unique visual languages came to be and why they’ve endured (Albertus is from the 1930s, Baskerville from the 1750s, and Comic Sans will be 30 in 2024). 

Each of the three made a brief appearance in my book Just My Type in 2010, but they now have a show of their own.  

The story of Albertus (or at least my telling of it) begins in the Bronx in 1973 at the birth of hip hop before taking over much of London.

The story of Baskerville examines the obsessions of the man who made it and the restless safari of his corpse.

And the tragi-comic story of Comic Sans relates how a typeface got out of control. 

 

Simon Garfield

Simon Garfield was born in London in 1960. He is the author of an appealingly diverse and unpredictable canon of non-fiction, including the bestsellers Mauve, Just My Type and On The Map. He is a trustee of Mass Observation, and is the editor of several books of diaries from the archive, including Our Hidden Lives and A Notable Woman. His recent books include Timekeepers, In Miniature, and All the Knowledge in the World: The Extraordinary History of the Encyclopaedia.

Other Books

All The Knowledge in the World

This is the story of trying to cram everything we know into a few heavy books.

On one level it’s a study of the development of encyclopaedias, those hugely ambitious and expensive publishing ventures that began about 300 years ago in Paris and Edinburgh. On another level it’s a story about trying to explain the world.

The End of Innocence

The reissue of Simon Garfield’s classic account of the first devastating years of AIDS in the UK.

How does a country control a virus that is killing increasing numbers of people?

How does a government contain an epidemic spread by sex, drug use and blood products?

And how does a population react when told that everyone is at risk from infection?

In 1986, when the British government woke up to the problem of AIDS, it estimated that 30,000 people had already been infected with HIV. Why was it so slow to act? Would the situation have been different if most of those affected had not been gay men?

With an introduction by Russell T. Davies and a new Afterword

Winner of the Somerset Maugham Prize

Dog's Best Friend

Why is he here?

Why is my dog lying at my feet in the shape of a croissant as I write this? How have I come to cherish his warm but lightly offensive pungency? How has his fish breath become a topic of humour when friends call round for dinner? Why do I shell out more than a thousand pounds each year to pay for his insurance? And why do I love him so much?

In Miniature

Not so long ago, bigness was the thing. A big pack was better value. The department store had more of everything, as did Texas. Encyclopaedia Britannica had all the knowledge and …

A Notable Woman

This is a book – a long book, a unique book – about a woman named Jean Lucey Pratt. She wasn’t famous, and she wasn’t …

Timekeepers

This is a book about how the concept of precise time entered our lives. And how everything always seems to get faster and faster.

My Dear Bessie

Twenty four hours have gone since I last wrote. I have been thinking of you. I shall think of you until I post this, and until you get it …

To the Letter

Letters have the power to grant us a larger life. They reveal motivation and deepen understanding. They are evidential. They …

On the Map

The Internet has effected an extraordinary and significant change. Before astronomers faced the gallows for suggesting otherwise …

Just My Type

Just My Type is a book of stories about fonts. It examines how Helvetica and Comic Sans took over the world. It explains why we …

Exposure

This is a story about love, suicide, genius, photography, beautiful women and corrosive artistic despair, but it didn’t start out that way …

Mini

In the summer of 2008, I received an email from a woman who worked for BMW. The Mini would be 50 in May of the following year …

The Error World

The Error World is a book about obsession and desire, and the search for fulfillment. It first came to life in Granta magazine, when …

Private Battles

This book concerns the lives of four ordinary people in extraordinary circumstances, and they are not famous people, and they …

We are at War

We Are At War is the second in the trilogy of diaries from the Mass Observation archive. I like to think of it as a sort of Star Wars …

Our Hidden Lives

I’d love to claim full credit for the birth and success of Our Hidden Lives, but I’d feel guilty and get sarcastic phonecalls. The book …

The Last Journey of William Huskisson

I have been interested in trains from a young age, which puts me in a group with about 18 million other men. Oh, it’s the romance …

Mauve

The idea for Mauve came from a book my son Ben brought home one day from school. ‘Chemical Chaos’ contained, in simple …

The Nation's Favourite

In 1997 I came back from a holiday in California with an idea. I had just read Sarah Vowell’s book Radio On, in which she kept an …

The Wrestling

This book has more mentions of the Boston Crab than anything else I’ve ever written. The Wrestling began as an article for the …

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His triumph is thrilling. It is quite impossible to exaggerate the power and dignity … its style and excitement continue to reverberate.

– Joseph Connolly on Albertus

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We have found what may prove to be the one perfect vehicle for the English language.

– Beatrice Warde on Baskerville

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You think I’m a malformed, pathetic excuse for a font. Well think again, nerdhole…

– Mike Lacher on how Comic Sans sees the world