Just My Type (US edition)

Just my type cover

The beautiful US edition is now available from Gotham/Penguin, and in-store promotions included a poster of the book's Periodic Table of Typefaces (see right). Here are some US and UK reviews.

• This is a smart, funny, accessible book that does for typography what Lynne Truss's best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things. -Janet Maslin, New York Times

Just My Type is a genre-bender of a typography book - part history textbook, part design manual, part subtle stand-up comedy routine. Garfield dances across 560 years of typographic history, sprinkled with fascinating anecdotes and vignettes, to infect you with his own inability to walk past a sign without identifying the typeface and some curious factoid about it. Funny and fascinating, irreverent and playful yet endlessly illuminating, the book is an absolute treat for the type-nerd, design history geek, and general lover of intelligent writing with humor." -The Atlantic.com

• Garfield takes readers on a rollicking tour of the world of typography. -USA Today

• Garfield's engaging history of letter design will be eye candy...[Just My Type is] stuffed with fascinating bits of information...lively, richly illustrated -NPR.org/Books We Like

• Whether you're a graphic designer or a layperson with no background in this area, reading what Garfield has to say will change the way you perceive the written word forever. It might even lead you to make more discerning choices the next time you have a desktop publishing project in front of you. The take-away from Garfield's book is simple: Contrary to reports of its premature death, print is very much alive." -Los Angeles Times

Just My Type, is informative, delightful - and essential reading for word geeks everywhere." -The Seattle Times

• Deliriously clever and entertaining. -The Boston Globe

• Here is a wonderful update for those whose fondness for matters typographical predates the digital age, as well as those whose eyes need awakening to this particular enchantment. Garfield has a light touch and moves effortlessly among various aspects of typography past and present, not only from design perspectives but from accessible social, historical, and legal angles as well. Throughout, Garfield offers "fontbreaks" in which he focuses on the provenance of a particular typeface. An added pleasure: the book's own text switches fonts to briefly reflect the typeface under discussion. -Starred Library Journal

• [A] lively romp through the history of fonts. Garfield's evocative prose entices us to see letters instead of just reading them.-Publishers Weekly

• A thoroughly entertaining, well-informed tour of typefaces. -Kirkus Reviews

• Whether you're a hardcore typophile or a type-tyro, there's something here for you: be it the eye-opening revelations of Eric Gill's utter and complete perversity, or the creation of the typeface that helped Mr. Obama gain entrance to the White House. -Chip Kidd

• There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book. -Lynne Truss

• Did I love this book? My daughter's middle name is Bodoni. Enough said. -Maira Kalman

• With wit, grace and intelligence, Simon Garfield tells the fascinating stories behind the letters that we encounter every day on our street corners, our bookstore shelves, and our computer screens. -Michael Bierut, Partner, Pentagram Design, New York, and author of Seventy-Nine Short Essays on Design

• Simon Garfield reveals an invisible world behind the printed word... the lives of the designers and the letters they've created have never been more clearly detailed with so much flair. -Jessica Kerwin Jenkins, author of Encyclopedia of the Exquisite

• Delightful... Just My Type is the kind of book that makes you look at the world differently. Indeed, it can induce a mild obsessive compulsive disorder.... Like a master sommelier, Garfield has a wonderful capacity to convey the little hints and barely registered associations which different fonts impart... an ingenious book. - Stuart Kelly, Scotsman

• Dozens of compelling anecdotes are clearly told by Simon Garfield in this eye-opening book, which is utterly convincing in its central idea - that we are surrounded by fonts and influenced by their subtle message... a delightful, brain-expanding book. - Harry Mount, Mail on Sunday

• Garfield's great strength is his storytelling. His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject utterly compelling. - Archie Bland, Independent on Sunday

• Hugely entertaining ... a lively history ... My considerable enjoyment of this book may have been enhanced by the fact that I've always been very interested in print design. But even those who have never considered the beauty of the Baskerville Q ... should find themselves being drawn in by Garfield's enthusiasm and wit. - Anna Carey, Sunday Business Post

• A quirky introduction to fonts... Simon Garfield is careful to tickle as much as he teaches... Just My Type is fun. If you have ever looked at the drop-down menu in Word and wondered what a Garamond is, or what's meant to be new about Times New Roman, Garfield will be just your type. - Peter Robins, Daily Telegraph

• He convinces us it's okay to actually like typography. What shines about this book is its accessibility; you don't have to be a typeface historian or a designer to find it enthralling... It's fascinating to read about the history, origins and revolutions of typefaces, and this book strikes a great balance between fact and humour. Garfield's book isn't snobbish or elitist, and this is its most refreshing quality - it's for everyone to enjoy and share... Reading this book may just change your life; it'll certainly make you smile. If nothing else, it'll make you appreciate the beauty - and sometimes the horror - that is all around you. - Nick Booth, Time Out

• Brilliant... Whether you're a graphics geek or have never given a second thought to what you're reading, don't miss this quirky, fact-filled font fest. - Lauren Laverne, Grazia

• Light-hearted but comprehensive, from rather odious typefaces, such as the hairy Grassy, to the ubiquitous Helvetica, each font is given a rundown. Garfield says he's unable to walk past a sign until he has identified the typeface. Now, neither can we. Monocle

• A celebration of our way with words Observer

• Chatty, anecdotal ... illuminates even a walk to the shops - Sunday Times

• Superb... it is a fascinating and funny book that delves into the history and oddities of typefaces throughout the ages... it's full of weird and wonderful stories. - Doug Johnstone, Big Issue

• Just My Type is a font fanatic's dream - Alison Flood, Wired Magazine

• He's extremely knowledgeable about type history while ignoring the politics and egos... The tone is often funny and always entertaining... thoroughly enjoyable. - Steven Heller, FT

• A delight from start to end - The Age, Australia

• Punchy and entertaining overview of typography... Garfield's intriguing book can send you online to look more deeply, typographically speaking into the character issue. - Liam Stebbing, Irish Times

• Garfield has a track record of making odd subjects fascinating... a weirdly addictive book. Saga

• Engrossing... I've long been a fan of Garfield's popular touch, but he also writes knowledgeably about the minutiae of printing and layout The book is attractive too... for this book's many pleasures he should, at least, have a typeface named after him. - Nick Curtis, Evening Standard

• Equipped with both knowledge and a nimble way with words, Garfield is an entertaining and congenial guide to this ubiquitous but little-known world. - Jeremy Lewis, Literary Review

• A quirky and informative study of fonts - Anthony Horowitz, Sunday Telegraph Books of the Year

• Bouncy, well-informed and wittily designed... an engaging book. - Jonathan Glancey, Guardian

• Amusing and informative... Just My Type is an immensely refreshing offering from an author who is fascinated by his subject. Conveying the richness and the personality of typefaces with love and passion, this is an accessible and entertaining introduction to the world of lettering. - Patrick Myles, Blueprint

• There's a ton of fascinating stuff you never knew about fonts and thankfully Simon Garfield has stuck practically all of it in this friendly and informative book about the subject... packed with nuggets that are way more relevant to your cool young life than you might realise... Riveting, and truly educational stuff. - Stuart Hammond, Dazed and Confused

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